SPS Dental Practice Management System™

The SPS Dental Practice Management System is a unique approach that walks you through a series of steps for creating a system for running and growing your dental practice.

Our point-of-view is changing the way dentists view and operate their dental practice. Simply put, your dental practice is a system. When you come to realize this, you’ll understand the secret to building consistent and predictable results for your practice.

SPS Dental Practice Management System Point-of-View:

A Systematic, Hands-On Approach to Dental Practice Consulting

A Five-Step System to Dental Practice Management Success

Step 1 – Take the Pulse of the Practice

You know instinctively that there is room for improvement in every aspect of your practice, but you may not have the time or special knowledge on your team to attempt this critical component of your overall business plan. You don’t know what you don’t know, and that is where our knowledge and experience will give you the answers you need to make the best decisions for your practice.

In this step we perform a comprehensive practice analysis to identify untapped potential (case acceptance, overhead, recall, production) and formulate a blueprint for the practice to follow to achieve the desired results.

We know that each practice is unique and has different objectives. We tailor our analysis to your specific situation. We don’t do One-Size-Fits-All. We don’t assume anything or pre-judge any aspect of your practice or team. Our starting point is to look at important components that include:

  • Step 1 - Take the Pulse of the Dental PracticeEfficiency of the Practice
  • True levels of customer service
  • Recare / Recall
  • Case acceptance
  • Cash flow
  • Business trends in your market
  • Performance of each provider and team member

The value that we deliver is a clear, real world actionable plan that is built around your personal and business goals.

Step 2 – Hire and Develop Rock-Star Team Members

A rock-star dental staff is vested in making the vision you have dreamed about since dental school become reality. In this step, we set S.M.A.R.T. goals for each department and train/coach individual team members to further develop their skills and achieve goals.

S.M.A.R.T. Goals:

  • Specific – target a specific area for improvement
  • Measurable – quantify or at least suggest an indicator of progress
  • Assignable – specify who will do it
  • Realistic – state what results can realistically be achieved, given available resources
  • Time-related – specify when the result(s) can be achieved

Finding and retaining top talent is a critical business challenge facing dental practices today. It used to be that a clinician could open up a practice and the odds of them succeeding were great. In today’s world that is far from the truth. There are many other practitioners fighting for the same pool of patients. What differentiates your dental practice from all the others who say they do what you do? Simply put… Your team makes or breaks your practice. Do you have the right team in place? If not, contact us – we can help with permanent and temporary talent acquisition.

In this step, we also:

  • Deliver leadership training as the center of a cohesive team
  • Design “prime directives” to clarify for the team what is “the main thing”.
  • Identify Job positions
  • Establish the practice’s expectation for each position
  • Develop measurable means to monitor the team’s performance daily and monthly
  • Design efficient and productive team meetings

Step 3 – Create Business Systems and Standard Operating Procedures

Successful dental practices need crystal-clear business systems and standard operating procedures to ensure everyone involved contributes to the success of your practice. Many times there is nothing in place that clearly defines and communicates goals, what each team member is expected to do, and the appropriate procedures and protocols to follow in every situation.

Without definitive systems, policies and procedures in place, your practice will not operate as efficiently as it could be and you will continue to spend time on non-revenue generating activities. Moreover, your dental team will handle situations differently, leading to inconsistencies in patient care.

In this step we audit and document:

  • Front office procedures
  • Bookkeeping and data entry procedures
  • Back office procedures
  • Hygiene procedures
  • Staff management policies and procedures
  • Performance agreements
  • Practice management forms

Step 4 – Technology Utilization and Opportunities

Advancements in dental technology offer modern solutions to traditional dental problems. Our focus in this step is to provide you with opportunities to deliver more efficient, effective, comfortable dental care through the use of advanced dental and business technology.

Recommendations may include:

  • 3-D CAT scan technology
  • Diagnodent
  • Digital X-rays
  • Electric hand pieces
  • Intra-oral camera
  • Lasers
  • Optical scanner

During this stage we also take a hard look at what dental practice management technologies you current utilize and look for specific opportunities to further streamline your dental practice by adopting other tools.

Not only do we identify and recommend opportunities to integrate dental practice management technology into your practice, but we work with you and your practice manager to formulate a plan for integration and implementation before you ever purchase.

Recommendations may include:

  • Dental practice management software
  • Marketing automation software
  • Patient relationship management software

Step 5 – Make Marketing a System

Marketing is the life-blood of your dental practice. We make it easy for you to retain existing and attract new patients by creating and implementing a systematic approach to marketing customized for you and your dental practice.

Your Current Situation – Our first step is to look at where you are and where you would like to go. This in-depth marketing audit will look at what marketing activities you are currently engaged in, your local competition and market conditions. We will also take a closer look at your goals and help to define these specifically and realistically.

Pinpoint Your Ideal Patient and Create Buyer Personas – In this step, we will identify your ideal patient and develop a plan for how to attract more of them. Everything you do from a marketing standpoint (your website, in-office experience, etc.) must be based in a firm understanding of your ideal patient’s needs, wants, pains and frustrations to move you towards your goals.

Define Your Market Position and Core Difference – One of the most important marketing strategies we will address is differentiation. We will define what sets you apart, one that matters to your ideal patients and gives you the edge in the marketplace.

Understand Your Brand and Map Patient Experience – Branding is crucial to the success of your dental practice. You don’t need millions of dollars to effectively create a positive brand experience that delights your patients. In this stage, we create a patient experience map to identify every potential touch point and corresponding marketing tactic. In many cases, we identify content, products, services and other touch points that may not exist yet, so this map becomes an important guide for your future marketing efforts.

Why It Works

We have been helping dentists like you gain the clarity, confidence and control that come with installing our Dental Practice System since 1995.

Running your dental practice may seem complicated and convoluted, but it’s really not that hard if you…

  • Get out of the day-to-day and see the big picture
  • pproach your dental practice logically, practically and systematically
  • Assemble and develop a team that is fully engaged and cares as much as you do
  • Implement clear processes that everyone can understand and follow
  • Get very clear about how to spot an ideal patient
  • Understand what differentiates your practice

In other words – if you install a proven approach to dental practice management.

Spark a change with our SPS Dental Practice Management System.


Dr. Raphael Goldstein, Novi, MIDr. Raphael Goldstein, Novi, MI

I recently met with my CPA for year-end forecasting and tax preparation, and he was astonished by the amount of growth we’ve had these past two years; in particular for a mature practice.

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