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Competing With The Dentist Across the Street

In knowing that you are fighting for the same pool of patients another office is aiming for, you need to start asking “what does your practice have to offer that allows potential patients to schedule with you over the others?”

Could it be the services you offer? Most practices now offer a variety of services and may be very similar to what your practice offers. So that can’t be it.

Could it be you have the best prices in town? Any marketing strategies or promotions you are running will only be copied by your competitors in a short period of time. So that can’t be it.

Could one of the reasons be your “front desk”? Absolutely! Your front desk is the practice’s trusted ambassadors and a major member of the practice’s sales force. The better they can connect and engage patients into conversation, the more they are able to meet the patient’s dental and financial needs, which results into:

  • More Inquiry Calls Scheduling Their Appointments
  • Increased Patient Satisfaction
  • Increase Case Acceptance
  • Decrease in the Attrition Rate
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